Lead operations for service businesses
You focus on the work. Ordus takes care of your leads.
Ordus answers, qualifies and follows up with every customer across your website, WhatsApp, SMS, Instagram and phone, then keeps it all organized in one pipeline. Your team spends less time managing conversations and more time doing what they do best.
Start without a sales call. Talk to our team if you'd like to.
- WhatsAppKitchen remodel inquiry answered5:48 PM
- InstagramPricing question handled5:41 PM
- SMSEstimate confirmed for Thursday5:33 PM
Live example
9:47 PM. The office is closed. A new customer writes.
This is what Ordus does with that message, from first reply to booked estimate.
Hi! Saw your work on Instagram. Could someone come look at our kitchen? We want to redo the cabinets and counters.
Happy to help, Dana. Two quick questions so the right person follows up: what's your zip code, and are you hoping to start in the next few months?
78704. And yes, ideally before the holidays.
That works with our schedule. Mike can come by for a free in-home estimate on Thursday at 10:00 AM or Friday at 2:30 PM. Which is better?
Thursday at 10 is perfect.
- Source
- WhatsApp, via Instagram
- Service
- Kitchen remodel
- Location
- 78704 · in service area
- Timeline
- Before the holidays
- Estimate
- Thu, 10:00 AM
- Owner
- Mike R.
- New
- Contacted
- Qualified
- Appointment
- Won
Example: a remodeling company on a Tuesday night. Nobody on the team picked up a phone.
One system for every channel
- Website
- SMS
- Phone
The problem
Your business shouldn't depend on someone being available every minute.
Leads don't arrive on a schedule. They come in between appointments, in the middle of a job, after the office closes. Most of them aren't lost to a better offer. They're lost to timing.
Every missed conversation is a potential missed opportunity. The work was never the problem. The gaps between conversations are.
What Ordus does
Let your team focus on the work. Let Ordus handle the operational noise.
Ordus sits between your customers and your team. It runs the repetitive parts of every conversation and keeps your people involved where they add value.
Respond
Answer customers instantly and around the clock, in your tone, with your information.
Qualify
Ask the right questions and identify the opportunities worth your team's time.
Follow up
Keep conversations moving without anyone manually chasing every lead.
Organize
Centralize contacts, conversations and pipelines in one workspace.
Automate
Turn repetitive operational steps into workflows that run on their own.
Escalate
Hand a conversation to a person whenever a human should be involved.
How it works
From first message to booked appointment, without anyone chasing it.
Here is one lead at a dental practice, from the moment she reaches out to the moment your team steps in.
Hi, are you taking new patients? I need a cleaning and haven't been to a dentist in a while.
The front desk closed at 5:00 PM. Ordus picks this up right away.
Hi, are you taking new patients? I need a cleaning and haven't been to a dentist in a while.
Hi Grace, yes, we're welcoming new patients. I can help you book a cleaning and exam. Is the appointment for you, and do you have dental insurance you'd like us to use?
Just me. I have a PPO plan through work.
- PatientNew, adult
- Reason for visitCleaning and exam
- InsurancePPO, details collected
- AvailabilityWeekday mornings
You decide which questions Ordus asks. These are this practice's.
New
Contacted
Qualified
Every lead lands in the right stage with the conversation attached.
- Today, 6:53 PMBooking link with morning slotsDelivered
- Tomorrow, 9:00 AMFriendly reminder if no time is pickedScheduled
- Thursday, 9:00 AMLast check-in, then hand to front deskScheduled
The sequence stops on its own the moment Grace books.
Actually, one of my back teeth has been sensitive since last week. Is that something I should worry about?
Thanks for telling us, Grace. I've passed this to Maria at our front desk so the team can advise you properly. She'll reach out first thing tomorrow.
Channels
One business. Multiple channels. One organized system.
Your customers can reach you wherever they are. Ordus keeps everything organized, so nobody has to check five apps to find out who still needs an answer.
One history per customer
A customer who calls on Monday and writes on WhatsApp on Thursday is one person with one record.
One inbox for your team
Every conversation that needs a person shows up in one place, already summarized.
One set of rules
Your hours, questions and handoff rules apply the same way on every channel.
The workspace
Know what's happening with every lead.
Every lead. Every conversation. One organized system. The Ordus workspace is the command center for your customer operations, with the full history behind every name.
Estimates pipeline
Example data. Click any card to open the lead.
Pipeline visibility
See where every opportunity stands, from first message to won, across every channel.
Lead status at a glance
Who is waiting, who is booked, who needs a person. Nothing depends on someone's memory.
Conversations attached
Every message, call note and summary lives on the lead, ready for whoever picks it up.
Follow-up built in
Sequences start and stop on their own, based on what the customer does.
Customer information
The details Ordus collects fill the record automatically. No retyping from chat.
Automated workflows
Reminders, assignments, stage changes and notifications run in the background.
Your time
Get your time back.
Your customers shouldn't have to wait for you. And you shouldn't have to spend your day answering messages either. Ordus carries the conversations while you do the job you're actually good at.
Do what you do best. Let Ordus handle the rest.
What changes
What changes when the conversations are handled.
The results show up in the operation first: fewer gaps, fewer dropped threads, less time spent on the same questions.
Faster lead response
New inquiries get an answer while the customer is still interested, at any hour.
Fewer missed opportunities
After-hours messages, busy moments and forgotten replies stop turning into lost leads.
More consistent follow-up
Every lead gets the same follow-up, whether your week is quiet or packed.
Less time on repetitive questions
Prices, hours, availability and next steps are handled without pulling someone off the job.
Better pipeline visibility
You know how many leads came in, where they stand and what happens next.
More organized operations
One place for contacts, conversations and tasks, instead of scattered apps and notes.
Available around the clock
Your business responds even when your team is busy, off for the day or asleep.
Who it's for
Built for service businesses that run on inbound leads.
If your customers contact you before they buy, Ordus fits the way you already work. A few examples of how it's set up:
Dental practices
New patient inquiries answered, insurance details collected and cleanings booked.
Med spas and aesthetic clinics
Consultation requests qualified and booked, with treatment questions routed to your team.
Healthcare clinics
Appointment requests handled and intake details collected before the visit.
Home services
Quote requests answered and estimates scheduled while the crew is on a job.
Contractors and construction
Project inquiries qualified by scope, location and timeline before anyone drives out.
Real estate
Buyer and renter inquiries answered, showings scheduled and leads assigned to agents.
Law firms
Intake questions asked, conflict-check details collected and consultations booked.
Automotive services
Service requests captured, appointments confirmed and reminders sent.
Fitness and wellness
Trial and membership inquiries followed up until they book a first visit.
Salons and beauty studios
Booking requests and availability questions answered around the clock.
Professional services
Discovery calls qualified and scheduled without days of back-and-forth.
Local service companies
Every call, message and form handled and tracked in one place.
About Ordus
Businesses should spend their time creating value, not managing operational friction.
Ordus was built around that idea. Service businesses are good at their work. What slows them down is everything around it: the messages, the callbacks, the reminders, the spreadsheet of people to get back to.
We combine AI, automation and organized customer workflows to take that layer off your team's plate. The name comes from the Latin ordo, order. That's the job: bring order to the part of your business that tends to get messy.
Order
Every lead and every conversation has a place, a status and an owner.
Precision
The right question at the right moment, and a clear handoff when a person is needed.
Calm
You stop checking your phone between jobs, because you know it's handled.
Get started
Start without a meeting.
Choose a plan and go straight to onboarding. If you'd rather talk it through first, our team is available, but it's never a requirement.
Prefer email? hello@ordus.com
- 01
Choose your plan
Subscribe online. No call needed to get access.
- 02
Tell us how you work
Services, hours, the questions you ask new customers and who handles what.
- 03
We set it up with you
We connect your channels and build your pipeline and workflows.
- 04
Review and go live
You check every message and rule before Ordus talks to a single customer.
What exactly does Ordus do?
Ordus runs the communication layer around your customers. It answers new inquiries, asks the questions your team would ask, follows up, books or routes the next step, and keeps every lead and conversation organized in one pipeline.
Is this a chatbot?
A chatbot answers questions. Ordus also qualifies leads, moves them through your pipeline, schedules follow-ups, runs your workflows and hands conversations to your team. The conversation is one part of a larger operational system.
How is Ordus different from a CRM?
A CRM stores the information your team types into it. Ordus includes a CRM and also does the work that keeps it current: it has the conversations, collects the details and moves each lead through your pipeline.
Which channels can Ordus handle?
Website chat and forms, WhatsApp, SMS, Instagram messages and phone calls. Everything lands in the same workspace, so your team sees one history per customer, wherever they reached out.
Can the AI hand conversations to a human?
Yes. You decide when Ordus hands off: specific topics, high-value leads, a customer asking for a person, or anything it isn't sure about. Your team can also take over any conversation at any time.
Does Ordus replace my front desk or sales team?
No. It takes the repetitive part of their day: first replies, common questions, follow-ups and scheduling. Your people handle the conversations that need judgment, and they receive each one with the full context.
Can it work with my existing processes?
Yes. Setup starts from how you already work: your services, your qualifying questions, your pipeline stages and who handles what. Ordus follows your process.
Is Ordus a good fit for small businesses?
Yes. Ordus is built for service businesses that depend on inbound leads, from a single-location practice to a company with several teams. You don't need an IT department to use it.
How long does setup take?
Most of the setup happens in a guided onboarding right after you subscribe. The timeline depends on how many channels and workflows you connect, and you'll see it clearly before anything goes live.
Do I need technical knowledge?
No. We configure the channels, pipeline and automations with you. Day to day, your team works in a simple inbox and pipeline.
Can I start without a meeting?
Yes. You can choose a plan and start directly from this page. If you'd like to talk first, our team is available, but it's never required.
What happens after I subscribe?
You get access to onboarding, where you tell us about your services, hours, questions and team. We connect your channels and build your pipeline and workflows, and you review everything before it goes live.