# Ordus

> Ordus is an AI customer communication and lead management platform for service businesses. It answers, qualifies and follows up with every lead across website chat and forms, WhatsApp, SMS, Instagram and phone, hands conversations to a person when needed, and organizes every lead in a built-in CRM pipeline.

Website: https://ordus.co/
Languages: English (https://ordus.co/), Português (https://ordus.co/pt/), Italiano (https://ordus.co/it/), Español (https://ordus.co/es/)
Contact: hello@ordus.com

## What Ordus does
- Respond: answers new inquiries instantly, 24/7, with the business's own information.
- Qualify: asks the business's qualifying questions and records the answers on the lead.
- Follow up: runs follow-up sequences that stop automatically when the customer books or replies.
- Organize: one record and one conversation history per customer across all channels, in a CRM pipeline (New lead, Contacted, Qualified, Appointment, Won).
- Automate: reminders, assignments, stage changes and notifications run in the background.
- Escalate: hands conversations to a team member based on rules the business sets, with full context.

## Who it is for
Service businesses that depend on inbound leads: Dental practices, Med spas and aesthetic clinics, Healthcare clinics, Home services, Contractors and construction, Real estate, Law firms, Automotive services, Fitness and wellness, Salons and beauty studios, Professional services, Local service companies.

## How to start
Customers can subscribe directly from the website without a sales meeting. After subscribing, a guided onboarding collects services, hours, qualifying questions and team roles; Ordus connects the channels, builds the pipeline and workflows, and the business reviews everything before going live. Talking to the team first is optional.

## What Ordus is not
Ordus is more than a chatbot: conversations are one part of an operational system that includes qualification, follow-up, pipeline management and human handoff. It does not replace the business's staff; it takes repetitive communication work off their plate.

## FAQ
### What exactly does Ordus do?
Ordus runs the communication layer around your customers. It answers new inquiries, asks the questions your team would ask, follows up, books or routes the next step, and keeps every lead and conversation organized in one pipeline.

### Is this a chatbot?
A chatbot answers questions. Ordus also qualifies leads, moves them through your pipeline, schedules follow-ups, runs your workflows and hands conversations to your team. The conversation is one part of a larger operational system.

### How is Ordus different from a CRM?
A CRM stores the information your team types into it. Ordus includes a CRM and also does the work that keeps it current: it has the conversations, collects the details and moves each lead through your pipeline.

### Which channels can Ordus handle?
Website chat and forms, WhatsApp, SMS, Instagram messages and phone calls. Everything lands in the same workspace, so your team sees one history per customer, wherever they reached out.

### Can the AI hand conversations to a human?
Yes. You decide when Ordus hands off: specific topics, high-value leads, a customer asking for a person, or anything it isn't sure about. Your team can also take over any conversation at any time.

### Does Ordus replace my front desk or sales team?
No. It takes the repetitive part of their day: first replies, common questions, follow-ups and scheduling. Your people handle the conversations that need judgment, and they receive each one with the full context.

### Can it work with my existing processes?
Yes. Setup starts from how you already work: your services, your qualifying questions, your pipeline stages and who handles what. Ordus follows your process.

### Is Ordus a good fit for small businesses?
Yes. Ordus is built for service businesses that depend on inbound leads, from a single-location practice to a company with several teams. You don't need an IT department to use it.

### How long does setup take?
Most of the setup happens in a guided onboarding right after you subscribe. The timeline depends on how many channels and workflows you connect, and you'll see it clearly before anything goes live.

### Do I need technical knowledge?
No. We configure the channels, pipeline and automations with you. Day to day, your team works in a simple inbox and pipeline.

### Can I start without a meeting?
Yes. You can choose a plan and start directly from this page. If you'd like to talk first, our team is available, but it's never required.

### What happens after I subscribe?
You get access to onboarding, where you tell us about your services, hours, questions and team. We connect your channels and build your pipeline and workflows, and you review everything before it goes live.